The latest auto maker to jump into the car subscription ring is Toyota, which this week announced that it’s forming a new subsidiary called KINTO Co. to manage and operate its “beloved” car subscription service. KINTO will be jointly funded by Toyota Financial Services, Co., Ltd. (which is owned by Toyota) and Sumitomo Mitsui Auto Service Company, Limited.

The KINTO subscription service (Japanese language web site is here) has two service levels. KINTO ONE will allow customers to drive one Toyota-brand vehicle over a three-year period, and the more upscale KINTO SELECT will allow customers to drive six models of Lexus-brand vehicles over a three-year period.

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