When is a car sale most likely to happen? Usually when the wants of the buyers are most closely aligned with those of the seller. Identify the places in the sales cycle where there is the least alignment, and you can solve a lot of the challenges of sales. A report released recently by Jumpstart Automotive Media, “Today’s Auto Buyer and the Digital Retailing Experience,” identified some of the most critical disconnections between auto sellers and customers. Here’s a hint: they’re often found in the digital realm.
Read the full article at Cantin Automotive Insider.