To listen to the daily stream of automotive news, you’d imagine that the self-driving car has been perfected and is 99.99 percent ready to roll. While many companies are testing self-driving cars, it’s important to remember that while there are many systems that can be easily automated in a perfect, “clean” environment, driving often involves the unexpected, and this could delay commercial introduction of autonomous vehicles.
In a recent Harvard Business Review article, writers Nick Oliver, Kristina Potočnik and Thomas Calvard noted that processes and environments that are structured are much easier to automate than those that are not. A straight road in good condition, for example, or a steady flow of traffic.
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