In spite of the growth of digital channels, phone-based interaction remains a crucial part of the automobile sales process. But as previously reported by Cantin Automotive Insider, car dealerships’ call handling practices leave much room for improvement.
A study by Cox Automotive found that phone calls make up 26 percent of customers’ initial contacts with auto dealers. Yet, IHS Automotive reported that 84 percent of inbound sales calls are not converted to sales.
Read the rest over at The Cantin Automotive Insider