When Newsweek and TechnoMetrica partner to seek consumers’ favorite automotive brands to compile The Newsweek Automotive Consumer Awards, they’re pinning down a hard-to-assess data point: brand loyalty. The research methodology used to determine the awards was based on a comparison of respondents’ aspirational brand choice and the vehicle brands they currently drive. (Unsurprisingly, there’s often a gap.)
The awards are driven by interviews with approximately 10,000 consumers conducted by TechnoMetrica over a 12-month period, and this year’s awards bore good news for Ford, which topped the list of the “Most Desired Vehicles Brand.”
Read the full article at Cantin Automotive Insider.