Younger Americans from the Millennial generation cherish their pets (“fur babies”) more than any other demographic group, splashing out money on everything from fashionable outfits to health supplements and even allergy-free organic foods, and even remodeling their homes to accommodate pets.

Increasingly, it means that pet owners are taking to American roads with Rex and Mister Whiskers. And since we value our pets more than ever today, it’s necessary to do a bit more than open the car door and let them hop in and sit where they wish. While it’s a romantic image that’s part of our popular culture – dog and a driver on the open road — it’s simply dangerous for pets of any size to travel unrestrained in vehicles.

Read the full article at Cantin Automotive Insider.

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