Running a busy dealership means staying on top of a lot of tasks. One of those tasks is photographing vehicles available for sale and making them available for the web site. After all, buyers don’t want to see generic photos of a car, they want to see photos of the specific car they’re considering buying. And with vehicle shoppers spending more time than ever on dealers’ web sites, it’s critical to dealership marketing that the photos provided by dealers are timely, accurate, extensive and professional looking.
Read the full article at Cantin Automotive Insider.