With profit margins still being squeezed, auto dealers are looking for more ways to boost profits. Some are beginning to find it in the mobility-as-a-service area, taking advantage of the popularity of online ridesharing for services like Uber and Lyft and offering their own vehicles as short-term options.

A new partnership may help auto dealers take a piece of the mobility-as-a-service pie. HyreCar Inc., a peer-to-peer car-sharing company that enables drivers to secure a vehicle to drive for a ridesharing service like Uber, has partnered with DriveItAway to create what it calls a “collaborative turnkey solution to generate additional revenue through mobility-as-a service and shared mobility/subscriptions.” Driveitaway.com bills itself as the first site to focus on off-lease vehicle remarketing over the Web through dealer-to-consumer online used-car auctions.

Read the rest at The Cantin Automotive Insider 

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