Positive online reviews are important to all businesses today. Consumers rely heavily on online ratings, social media shares and reviews, and they usually research online before making any purchase. For this reason, it’s critical to keep your dealership’s reviews positive, and research reinforces this:

  • Podium suggests that 93 percent of consumers say online reviews have an impact of their purchase decisions.
  • The same research from Podium also says that 3.3 is the minimum star ratings of a business consumers would consider engaging with.

Read the full article at Cantin Automotive Insider.

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