When customers enter a dealership with a trade-in, their primary goal is to get the best possible deal. There are a variety of apps that help customers value their trade-in. Dealerships are looking to make money, however, and they also need accurate appraisals. Whoever makes the appraisals at a dealership holds a lot of power: the decisions of this person can swing a dealership’s sales 35 percent or more. In other words, the business’ wholesale profit or loss is partly attributable to the decisions made by this person whose abilities (or lack of abilities) often aren’t apparent until many months after hire. It’s critical to get it right.
Read the full article at Cantin Automotive Insider.