What do you value most about your relationship with lending partners? Is it their finance offerings? Their reputation? Their application processes? If you’re like most dealers, it’s the speed of response and the knowledgeability of credit staff, according to a new study by J.D. Power.
The J.D. Power 2018 U.S. Dealer Financing Satisfaction Study consolidated responses from 4,476 automotive dealers and found that across all lender segments (luxury captive, mass market captive and non-captive), as well as wholesale and retail products, the lender relationship is the heaviest-weighted driver of satisfaction.
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