With the announcement of the closure of five plants by GM this week, it was hard to miss that the plants chosen for shutdown are the ones producing sedans: the Chevy Impala and the Cruze. Announcements by other automakers, notably Ford (which is discontinuing its Focus, Fiesta, Fusion, Taurus and C-MAX models) that they’re cutting production of sedans would lead you believe that sedans are no longer wanted. Indeed, sales figures reflect that consumers are buying fewer sedans. But why don’t consumers want sedans? Do they really need bigger, more expensive vehicles? Or have they been marketed to with messages about trucks, SUVs and crossovers so intensively that they now believe they want larger vehicles?
Read the full article at Cantin Automotive Insider.