While interest rates, unemployment rates and other hard economic numbers have a great deal to do with the pace of auto sales, there’s another, harder-to-predict, element in car selling: consumer sentiment. If the University of Michigan’s quarterly survey of consumer sentiment is any harbinger, Americans don’t feel very good about buying new cars right now.

In fact, the survey found that vehicle buying conditions were viewed less favorably in August than any time during the last four years, and vehicle prices are being judged less favorably than at any time in the last 34 years

Read the full article at Cantin Automotive Insider.

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