Cars.com, which is now the second-largest automotive classified site in the world, recently announced it would be embracing social selling more fully with the debut of Social Sales Drive, a new feature that enables car sellers to integrate their Cars.com used car listings with Facebook Marketplace, the social media giant’s classified feature used by millions of Americans every day for everything from clothing and antiques to houses and cars. Facebook is twice as efficient as paid search in directing active car shoppers to a dealership’s web site, with those visitors engaging with inventory and special deals. When Marketplace is used regularly, it can help dealers accelerate every phase of the purchase lifecycle, from raising brand favorability, to selling more cars, to increasing visits to the service bay, according to the social media giant.

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