Consumers won’t stop buying and leasing cars anytime soon. But could auto dealers find a revenue opportunity in new mobility models, such as car subscriptions? For a recent mobility study by Cox Automotive, 75 percent of auto dealers told researchers they see a benefit in selling subscriptions or other mobility offerings such as ride-hailing or car-sharing. The top motivators cited for dealer adoption were new revenue streams and access to a new consumer base.
Increasing numbers of dealerships are testing the waters in the subscription market, either through franchisor partnerships, or through platform providers that offer turnkey solutions for getting in the subscription business with minimal risk.
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