Car Buyers Choose Reviews as Most Important Purchase Factor
What’s most important to car shoppers when it comes to choosing a vehicle? Is it the look? The way it drives? Fuel economy? After all, if you’re going to sell cars, you need to know what motivates consumers in car buying. According to a new study conducted by Morning Consult, it’s reviews that are the most important element to most Americans. Good reviews will lead to purchases, and bad reviews lead to avoidance.
While the study, based on a national sample of 2,202 adults, found that fuel economy is indeed important to American car buyers, a greater proportion of respondents (60 percent) indicated that reviews were at the top of their decision factor list, followed by the safety of the car (58 percent) and cargo space (48 percent).
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