Here’s a lesson that a California car dealership is learning the hard way this week: when rescuers are still finding bodies from a natural disaster, don’t use that natural disaster as a theme for your marketing campaign.

“Well we didn’t catch fire, but these deals are smoking hot,” read an email marketing message sent by the Simi Valley Ford Dealership. Vehicles were shown on a background of colorful autumn leaves. The dealership is located not far from the Woolsey Fire in Ventura County which has so far burned 96,314 acres, destroyed more than 435 structures and killed two people.

Read the full article at Cantin Automotive Insider.

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