The start for vehicle subscriptions has been bumpy. Cadillac has indefinitely suspended its BOOK vehicle subscription service. According to the Wall Street Journal, the service has been plagued with issues with the technology that supported the subscription service, creating extra customer service work and costs. Now it’s Volvo’s Care program that’s in the cross-hairs of California car dealers: not because of a lack of success (although its inception has been somewhat rocky), but because it’s funneling business away from them.
The California New Car Dealers Association has requested that the Swedish automaker end its Care by Volvo subscription service within the state. According to the group, the automaker is violating California’s franchise and consumer protection laws.
Read the full article at Cantin Automotive Insider.