The car subscription model sounded a bit odd when it was first introduced. Who subscribes to car ownership? In reality, however, customers are warming to the idea: a sexy sports model for the weekend, a minivan for moving the kids around during the week, and an SUV for a vacation in the mountains, all for one monthly subscription fee. For people who like to change up their automobiles, it’s a dream come true. For automakers, it’s a new way to sell more cars.

Read the rest over at The Cantin Automotive Insider 

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