By Brian Brown, COO, Dave Cantin Group

It’s the beginning of a New Year, which means a lot of things for your dealership, not least among them, a new advertising budget. In the days ahead, it’s a good idea to take the time and look back at your advertising expenses from last year. Try to get a general sense of what you spent your marketing dollars on. It’s an easy thing to lose sight of when you’re “in the trenches,” so to speak, so it’s worth it to step back and look at the view from 30,000 feet a few times each year.

What’s the Most Effective Way to Build a “Big Picture”?

There are a few ways to build an effective overall view of your advertising budget.

Read the full article at Cantin Automotive Insider.

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