By Brian Brown, COO, Dave Cantin Group
How many times a month does your store send out an e-mail blast to customers? Once? Three times? Eight times? What’s the difference between creating opportunities and annoying the daylights out of your customers? There’s a magic number in there somewhere, but it depends on what you’re trying to accomplish, whom you are sending e-blasts to and what stage the recipient is in the buying cycle.
Read the full article at Cantin Automotive Insider.