When we shop on Amazon, we’re used to clicking a few buttons on our search window before we even see any results: choose parameters like Amazon Prime delivery, four-star reviews and over, prices from lowest to highest, or color. This way, we’re not faced with far more options than we need. (Unless you’re keen on scrolling through 5,678 results on earbuds.) The final click is generally our payment terms, which are customizable.
In traditional car shopping, customers make one choice: a dealership. After they walk in the door, it’s expected that the salesperson will take a car the business has in stock and make it try to fit the shoppers’ needs. (Same goes with the loan). It sounds a bit backwards from the Amazon paradigm, doesn’t it?
Read the full article at Cantin Automotive Insider.