Many auto dealers, faced with younger workforces as well as consumers who are changing they way they shop for cars, are finding they need to be more creative when it comes to sales and marketing. Activities like role-playing can help, as well as changing sales and marketing language from negative or neutral to positive. But it’s one thing to be aware of newer sales and marketing techniques, and another thing to be prepared to train dealerships staff in these practices.

Automotive retailing expert Cory Mosley recently announced the launch of MOSLEYB2B.com, the web portal for his strategic consulting and presentations communications coaching service to help auto dealers sell and market to a twenty-first century marketplace.

To read the full article, visit Cantin Automotive Insider.

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