The Detroit Free Press is reporting this week that Ford Motor Company has filed a patent application for an odor-removal process that eliminates the new car smell that lingers in the interior of a vehicle after purchase. Yes, you read that right: Ford wants to get rid of the “new car smell” from new cars. For some buyers, the smell is part of the fun of buying a new car, isn’t it? It would be a bit like de-scenting roses.
While American consumers may like “new car smell” – even going so far as to try and recreate it in car air fresheners — the preference is not universal.
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